FOR IMMEDIATE RELEASE

CONTACT: 
Bill Pollack, President
750 Rankin Rd NE
Albuquerque, NM 87107
Phone: 505-345-5304 ext. 205
bpollack@relios.com
http://www.relioswholesale.com

Relios, Inc. Introduces New Sales Collateral Programs

Las Vegas, NV -- May 28, 2003 -- Relios, Inc. a jewelry manufacturer based in Albuquerque, New Mexico is introducing new sales collateral programs to drive retail sales of its’ jewelry products under the brand Southwest Spirit. All new sales collateral material is available immediately.

Relios, Inc. believes in creating a unique partnership with each of its retailers and describes it as “Partnering for Growth.” With this new sales collateral program, Southwest Spirit by Relios is taking its’ service commitment to retailers, both small and large, to a new level.

Relios’ New Sales Collateral Programs Are:

Southwest Spirit Training Video – this visual piece details the Southwest Spirit positioning on quality, tradition and fashion with its’ jewelry collections. The video provides valuable sales education on design inspiration, natural gemstones and precious metals.

Southwest Spirit Advertising Support Material – Southwest Spirit features a collection of stunning images from the design collections. The camera-ready ad slicks are offered to retailers for easy to use, low cost print advertising, as well as, brochures and postcards for direct mailings.

Southwest Spirit Point of Purchase Support Material - SW Spirit Technique Inserts, with each item purchased, a visual insert provides information on the gemstone used, the design process, and the symbolic meaning of the piece. SW Spirit Packaging, Southwest Spirit offers unique, elegant and functional gift boxes, and jewelry pouches for each collection. These eye-catching packages can be used for displays, gift with purchase and store promotions. 

SW Spirit Guarantee, above all, Southwest Spirit stands behind its’ products, repairing or replacing defects for up to one-year from purchase. No other jewelry manufacturer provides this level of commitment to the consumer. 

Southwest Spirit At Your Fingertips - Retailers can enjoy the ease and convenience of ordering all of Relios’ merchandise and Sales Collateral material anytime at www.relioswholesale.com. Retailers will find useful and important information in the section on Gemstones and Design Techniques.

For more information please contact Bill Pollack at 505-345-5304 ext. 205

###